Summer 2019 Hair Trends


For summer, expect to see a move away from beach waves toward ‘70s-inspired shags and from shattered lobs to blunt bobs with clean, sharp lines. Here’s how to get four of the looks you’ll want this season.

What About Bob?

Shattered cuts and layered styles have been in for a while now (remember the boyfriend bob?), but stylists are rethinking them for summer. Imagine a blunt bob with clean, sharp lines the way Vidal Sassoon imagined it in the early ‘60s when he became fascinated with plane geometry. You’ve seen the look on Karlie Kloss and Kendall Jenner. Now Mandy Moore is sporting a blunt bob. The look, best worn chin-length, has been around forever, of course, but you’re going to be seeing a lot more of it in the coming months. To style this look at home, try the Elchim Milano Ceramic Dryer to ensure a fabulous blowout. It’s the ideal tool to straighten even the frizziest hair (hey, it’s summer), and it provides more heat and pressure than traditional dryers. 

Natural Texture

The celebrity stylists at Harper on Melrose Salon in Los Angeles are urging their clients to embrace their natural texture this summer. To ride those waves, pair the Elchim 3900 Healthy Ionic Dryer (the airflow actually hydrates the hair and eliminates static electricity) with the Elchim Cocoon two-in-one professional diffuser. The first module lets you create and set fantastic hair volume without breaking the hair, while the second module allows for rapid, natural drying of curly hair. Photo Credit: Courtesy of Harper Salon

Go Big

Guido Palau, Redken Global Creative Director, paid homage to those super-voluminous hairstyles that came of age in the ‘60s at Versace’s pre-fall 2019 show. Okay, so he used hair extensions to create all that height, but if you’ve already got long hair, you can get this look yourself at home. Start by prepping the hair with a volume-building spray, but remember, the blowout is where things get real. So, grab your Elchim 3900 Healthy Ionic Dryer, which reduces drying time by 30%. That’s a real boon when you have a lot of hair to dry. Another plus? Thanks to this dryer’s ionic ceramic system, hair looks smooth and glossy, which is exactly the look you’re going for. The Elchim 1-1/4” Thermal Brush lets you create lots of volume and height on top, while sealing the cuticle so hair looks soft and healthy. To set this throwback style in stone, you’ll want to have a finishing hairspray at the ready. Our advice: Use liberally.


natures touch

The ‘70s shag is making a comeback (yes, we know, it goes in and out of fashion on a regular basis). What makes it modern is a lot of bend and wave in the hair. Justin Bieber’s wife Hailey has been sporting the look. To create movement and texture on the ends and in the fringe area, use the Elchim Nature’s Touch Natural Styler. Choose the setting that’s right for your hair (there are 11 of them), eliminating the need for multiple passes and putting less stress on the cuticle. What’s more, the plates have a rounded design, so you can add the bend you want without tangling the hair. In the mood to go even more retro? Hailey Baldwin Bieber paired her textured shag with big gold hoop earrings.