Cosmoprof Bologna marked the debut of Elchim’s new ergonomic, efficient and resistant brush collection. Each brush in the new collection is designed to work perfectly with Elchim’s powerful blowdryers for Italian chic results, ultimate shine, and healthy hair. The new natural wood line includes the perfect combination of one large square paddle and three round thermal brushes in different sizes – every brush you need to maintain #hairgoals on the daily!
But what makes these brushes different than any others? The secret is in the gentle bristles that maintaining hair’s health. Extremely thorough detail is applied to each bristle’s texture and engineered placement on the brush. Solid wood tubular pins on the hypoallergenic paddle and soft-to-the-touch extra-strong nylon on the round brushes reduce shock to the hair. Did we mention each brush is entirely hand-crafted with green material AND 100% recyclable!
No matter the hair’s length, type or texture, Elchim’s new anti-static paddle brush is a must-own accessory. Gorgeous enough for showcasing in your next #shelfie, its large natural rubber surface area serves as a pliable base to nearly 200 rounded, hand-crafted hornbeam pins that work as sturdy yet soft megabristles for gently massaging the scalp and reactivating blood circulation. Those precisely positioned pins also tackle detangling tresses in less time without stressing individual strands. Brush your hair wet or dry without any breakage or static!
Sized for all different hair lengths, the three new lightweight thermal brushes enhance sheen by evenly distributing the heat powered by Elchim’s dryers. Innovative lightweight ceramic and titanium oxide materials extend your blow-out for days by sealing delicate hair follicles (we all know the longer the blowout the better!). The unique design all helps to keep hair shiny, frizz-free and damage free so your color lasts longer 🙂
Temperature-resistant, professional-grade wavy bristles are strategically placed for keeping strands tangle-free upon unrolling the brush. Short styles do best with the 1” round brush; bobs to mid-shoulders, 1.25”; and the largest model, 1.75”is ideal for longer lengths. For layered looks, a brush “bouquet” mixing Elchim’s three widths works best.