Why a diary?

Creating professional hair tools with passion
Luca Sabbatini, CEO at Elchim spa

Dear friends, let me introduce myself. My name is Luca Sabbatini, CEO and third generation running the Elchim brand.

Since 1945 my family has been manufacturing in Italy professional hair tools of excellence for hairdressers. With the same passion and dedication, I’ve been commiting to my family’s values of integrity, quality and continous improvement.

Why writing a diary?

We chose to stand beside you, to talk every day with our fans around the world. You are our Kings and Queens and we live to satisfy your every need. We listen to you and by staying close to our hairstylists and fans we develop tools that work perfectly and last forever.

By this blog we would like to communicate what stands behind our technology,  our dedication in what we do every day, to share with all of you our passion for fashion, beauty and design.

Hope you will follow us with the same passion we will put in our diary.

With friendship and respect

Luca Sabbatini