On November 17 and 18 Turin hosted the tenth edition of On Hair Show, the most important Italian event dedicated to hairstylists and organized by Cosmoprof Worldwide Bologna. This is an important anniversary, and to celebrate its unstoppable success the event took place on the prestigious Pala Alpitour stage in Turin.
Of course, Elchim was present, along with 80 other companies in the sector to best represent Made in Italy excellence.
On stage, a series of more than 30 live shows engaged and enchanted the audience. Which over two days reached an impressive 12,000-strong crowd.
Elchim, in partnership with the historic Italian brand Medavita and Aiem Torino (Accademia di Estetica, Make Up e Acconciatura), was part of The Beauty Legends event, which brought iconic and timeless beauty looks to the spotlight. This was an occasion to celebrate the timeless style icons that have inspired the fashion of the last 50 years and that still inspire designers all over the world. Jackie Kennedy Onassis’ formal style with carefully selected details; Jane Birkin’s simple and nonchalant casualness; Twiggy and Linda Evangelista’s androgynous femininity; Winona Ryder and Carla Bruni’s minimalism; Farrah Fawcett’s glam, and Brigitte Bardot’s hippie chic style.
Visit Elchim_UE_Official’s Instagram profile to scroll through the gallery!
Among the leading protagonists, the most notable were internationally renowned hairstylists X Presion, Dmitry Vinokurov, Trevor Sorbie Art Team and Errol Douglas, who were invited by Estetica magazine and brought to the stage the news and trends from the most important catwalks around the world.
Moreover, On Hair Show is also an opportunity to celebrate the art of Italian hairstyling and its artists as part of the IHA-ITALIAN HAIRDRESSER AWARD.
For 2019, the 4 technical juries awarded the main prize to Lorenzo Marchelle, crowning him Best Italian Hairdresser of the Year. Daniel Maltoni won Best Collection of the Year, while Matteo De Vita won Best Young. The Best Man Style award, sponsored by the Barber Festival, went to Valerio Federico. Schwarzkopf Professional awarded Marco Iafrate for Best “Cutting Edge” Cut, and Simone Minella for Best “Cutting Edge” Color. The audience awarded the Best for You Award to Salvatore De Maria, and finally Estetica magazine named Matteo Susini Best Cover Page by Estetica.
After celebrating and admiring Italian talent, it is now time to look out to the rest of the world: preparations are already underway for Cosmoprof Worldwide Bologna 2020, which on March 13-16 will bring together hair professionals from all over the world, with as many as 150 participating countries.
Naturally, Elchim will be part of this unmissable event with many surprises and interesting news: Stay Tuned!