Natures Touch Fights Frizz with One Pass

As seen at July’s Haute Couture shows in Paris, sleek is très chic. From low ponytails and smooth bobs, to tightly-pulled updos, not a single hair was out of place.

Your must-have for achieving catwalk #hairinspo despite summer’s humidity: Elchim’s Natures Touch


Like couture, Natures Touch is precisely customizable for each user. One easy pass is all it takes to smooth hair when chossing for the 11 heat settings (203°F – 455°F/95°C to 235°C) designed specifically to tackle all hair types and textures.

Our exclusive HIT technology (high + instant temperature) allows Natures Touch to generate your desired temperature in just 17 seconds. The heat is uniform over two parallel ceramic-and-titanium floating plates that self-adapt to hairs surface all while preventing tangling.

Hair styling tip: When straightening hair it’s key to determine your ideal temperature for sealed-in, damage-free styling. Going the highest as your hair can stand lets you avoid the temptation (or necessity) to repeat passes which often cause extreme damage as seen on many a viral videos.


Starting at the scalp, guide your fingers through hairs length to gauge extra-poufy areas (and areas that aren’t fully dry) that might require a little more attention.

Next, distribute your favorite heat protectant while detangling from the roots down with Elchim’s Paddle Brush which won’t further fluff hair cuticles. Next, work Natures Touch around your head from the nape to crown, working with 2” wide pieces. Divide your rebellious areas into thinner, smaller sections to avoid missing a strand. It just takes one flyaway to have your entire look appear undone.

Et voila, high style that lasts until the next shampoo, swim or spontaneous summer downpour.