FLAT IRONS AND HEALTHY HAIR – ELCHIM’S GUIDE TO HAVING BOTH!

Achieving perfectly straight locks is an appealing way to create a classic look. But often we can cause more harm than good when it comes to flat-ironing hair. Use these five tips to ensure your style stays healthy, shiny and smooth.

START IN THE SHOWER

While a shampoo and conditioner alone can’t give you instantly straight hair, it is important to begin your straightening routine in the shower. Choosing a product that says “Smoothing” or “Repairing” will provide extra moisture to delicate follicles, which will in turn keep them elastic and healthy. Since flat-irons deplete hair of natural moisture and oils, it’s important to replenish hair as much as possible to keep it healthy.

 

APPLY A HEAT PROTECTANT SERUM

Using a protectant serum is an absolute must! The serums not only form a thin barrier between your hair and the heat, but it also helps to seal cuticles and restore moisture before heat is applied. Rub a small drop between your hands and then run fingers like a comb throughout the length of your hair, focusing primarily from the midpoint through the ends where damage is most likely to occur.

 

INVEST IN A QUALITY FLAT IRON

Owning a quality flat iron will absolutely make the difference in the health of your hair. Elchim’s Natures Touch is specifically designed to respect the wellbeing of hair. The special floating ceramic and titanium oxide plates produce negative ions and infrared rays that expertly close the hair cuticle, smoothing even the frizziest of hair.

 

USE THE RIGHT TEMPERATURE SETTING FOR YOUR HAIR TYPE

Just like your skin, hair can burn very easily. While it can be appealing to tame wild locks with the highest heat, this can often result in massive damage to delicate follicles, wreaking havoc on the overall condition of your hair. Fine or damaged hair should always use the lowest setting. While thicker, coarser hair can handle more heat. Elchim’s Natures Touch heats up in just 17 seconds, and they offer 11 temperature settings – from 203 to 455 degrees Fahrenheit – in order to accommodate all hair types without causing damage.

 

STRAIGHTEN IN SMALL SECTIONS

Especially when a busy morning has us rushing to get ready, it can be tempting to run a flat iron through large chunks of hair in an effort to save time. But often this actually leads to more damage. When hair is divided into large chunks, it takes more passes of the straightener to achieve the desired look, which means more heat exposure to your hair overall and the more likely it will be to burn. Instead, keep sections small and manageable, and run the iron through just once or twice to achieve the desired results.