The Elchim offices have been caught up in a whirlwind of excitement as we’ve been touring the globe and exhibiting at four major trade shows!
We started the fall tour in our home town, Milan, Italy at the On Hair show October 23-24. The show is billed as a “unique moment”, promising to be “the place to be”, and it didn’t disappoint! With a chic stage able to accommodate 4,000 attendees, and cutting-edge stylists in attendance from around the world, the Elchim booth enjoyed a stream of non-stop activity from excited guests anxious to learn about our many product solutions for their most avant-garde styles.
Up next, Elchim attended the InterCHARM business show in Moscow from October 25-28. Vincenzo Ragusa, our educator from Italy, went on stage to present Elchim’s most innovative line, the 8th Sense, to an audience of over 80,000 trade and professional attendees.
From November 15-18th, Elchim landed in Hong Kong for the most important Business-to-Business beauty industry show in Asia – Cosmoprof Asia. The show – which was stretched across two massive venues to accommodate the attendance – welcomed more than 63,000 visitors from nearly 120 countries and regions.
YOU Hair and Beauty Show
And finally, at the YOU Hair and Beauty Show in Torino, Italy, more than 6,000 stylists had the opportunity to swing by the Elchim booth between seminars, hair shows and cat walk specials. Our booth was abuzz as we allowed attendees to test the Elchim 8th Sense blow dryer so they could see for themselves just how unique and extraordinary the technology is.
We’re looking forward to seeing the styles everyone designs using Elchim products. Be sure to tag us on Instagram (@elchim_milano) or Facebook with your before and after shots.
Did you miss us at the shows? Don’t worry! You can get your own amazing Elchim blow dryer/styling tool at fine salons or professional retailers nationwide.