The professional beauty and cosmetic industry was abuzz as Cosmoprof Bologna kicked off Thursday, March 16th. And Milan-based brand Elchim debuted two NEW products at booth A56-B57 that are guaranteed to win over both professionals and in-home users alike.
“In the professional appliance market, I want integrity and honesty to drive the Elchim brand of products.” Elchim Co-Director Luca Sabbatini states. “Our products should stand alone, encompassing the newest technology, style, ergonomics and creativity. Every component is full of love because I know every single hand that worked on our blow dryers here in Italy. We take enormous pride in providing the finest hair tools in the market.”
3900 Yellow Daisy Blow Dryer
There’s nothing quite like a pop of yellow in the morning to brighten your day, and Elchim’s new 3900 Yellow Daisy blow dryer is the perfect addition to any morning routine. Thanks to the right combination of air flow, heat and power (2400 W at 240 V) the 3900 professional hair dryer reduces drying time by more than 30%. Quiet, light weight and perfectly balanced, its air flow hydrates and makes hair glossy, eliminating static electricity thanks to the ionic ceramic system. This option also includes the electromagnetic wave protection system (LOW EMF). Using the most ergonomic design available, you’ll experience the utmost comfort while preserving hair integrity and shine.
Nature’s Touch Styling Tool
Looking for a styling tool specifically engineered to preserve the natural beauty of your hair? Then Elchim’s new Nature’s Touch styling tool is the perfect solution for you! Nature’s Touch offers 11 different heat settings (from 95C – 235C/ 203F – 455F) to cover every existing hair type, and heats up in just 17 seconds! This allows the user to create beautiful styles with just one pass, avoiding unnecessary stress on delicate hair cuticles. The two floating plates self-adapt to hair surface, remaining parallel at all times for consistent, uniform heat.
As always, Elchim keeps the professional stylists in mind, developing tools that perform without taking a toll on them. The rounded-edge design on the Nature’s Touch isn’t just ergonomically efficient and easy to use all day without stressing the wrist, it’s also specifically developed to avoid tangling hair and double as a curling agent.