The professional beauty and cosmetic world was abuzz during this year’s 2018 Cosmoprof Worldwide Bologna trade show! Milan-based hair tool company, Elchim debuted their NEW super booth to rave reviews & technologically advanced Xlite blowdryer!
For 50 years, Cosmoprof Worldwide Bologna has been the leading 360° worldwide event for the professional beauty industry and an international platform for the cosmetics and wellness sectors. Vast numbers of exhibitors, visitors and buyers from around the globe return each year to this event, making it a go-to international “hub” where professionals and decision makers meet to develop their businesses.
Insta-Worthy Blow Dryer Wall
Headquartered in the world’s fashion and design capital, Milan based Elchim demonstrated their creative roots by debuting a mind-blowing (and ridiculously aesthetically pleasing) super booth! The art installation was created by arranging a collection of Elchim’s sleek and colorful hair dryers into a flower wheel. Elchim’s innovation spirit and sensitivity to design can be seen from the details in their tools, to the large scale layout of their booth. Viewers were encouraged to take a selfie in front of this masterpiece and tag their picture with #elchimofficial. Unofficial reports say it was the most photographed booth at the show!
Professional hairstylists working daily with hairdryers and brushes know just how important it is to have a powerful, yet lightweight dryer. Lucky for you * wink wink * Elchim has engineered the perfect ergonomic dryer: Xlite. Elchim announced their new matte black Xlite hair dryer, equipped with 3 filters in amazing neon colors that you can interchange depending on your mood that day. Every filter works as a built-in silencer and looks great in your next Instagram #shelfie. As one of the lightest professional hair dryers on the market, it is great for traveling to an educational event or packing in your suitcase for your next tropical vaca. Manufactured with the environment in mind, the Xlite is hot like a 2,400 W Elchim dryer but working with much less energy AND manufactured with recyclable materials. Bonus: the advanced ceramic technology creates ions naturally and moisturizes and protects the hair from the effects of heat.