Art + Commerce at Cosmoprof Las Vegas

A fully-booked schedule of successful meetings with industry influentials at #cosmoprofna marked the official debut in the USA of our latest innovation designed for professional performance: XLITE. 

XLITE’s sleek matte-black body contrasts its selection of three interchangeable neon-popping, noise-reducing filters – in fuchsia, lime and orange – perfect for customizing according to the day’s mood. 

Among the lightest dryers on the market, XLITE delivers healthy hair and gorgeous results without weighing you down— perfect for next season’s trade show circuit. 

And we’ll admit it’s tough competing with the likes of Paris Hilton for most #selfies or more apropos in our case, #shelfies, but #Elchimofficial’s show-stopping gallery-worthy installation earned due acclaim among the show’s 36,000 attendees traveling from 45 countries. 

Balancing beauty with technology, Elchim’s artists created an eye-catching mosaic of boldly hued, high-performance hair dryers laid out in colorful concentric circles against a #Kusama-inspired magenta background with golden dots. 

The perfect merger of art and commerce indeed.

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